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The Customer Journey Game

Welcome to the CX Shop

Offering resources to support employee engagement

in customer experience training

Interactive customer experience training

The Customer Journey Game is an interactive training board game, designed to increase understanding of the customer journey and promote employee engagement in building a customer-centric culture in organizations.

With an innovative design, the board replicates the stages of a customer journey, as well as the many touch points along the way.

The game enhances understanding of the end-to-end customer journey by emphasizing how each customer engagement either positively or negatively impacts an entire customer experience.  


The game enables employees to realize their impact on the customer experience and encourages them to consider how they can contribute to a better experience in the future.

Designed with the customer journey in mind, the game is an ideal interactive activity for conferences, events and meetings or as an ice breaker for training sessions.


One game box accommodates a team of up to 8 players. The Customer Journey Game - 6 Box Bundle contains 6 x game boxes and accommodates a maximum of 48 players per session.

At the end of the game, players are asked to share ideas on how to improve the customer journey line with the key pillars of customer experience; being peopleprocesses, and technology. This feedback fosters employee engagement and creates ownership of the individuals contribution to an improved customer journey in the future.

customer journey game bundle

PLAY  ANYWHERE, ANYTIME
​ON A ONE YEAR LICENSE

THE CUSTOMER JOURNEY GAME TRAINING BUNDLES

 Now available for purchase for conferences, events, customer service training including a 1 year license 


PLAY THE GAME AT


COMPANY CONFERENCES

CORPORATE EVENTS

SALES MEETINGS

CUSTOMER SERVICE TRAINING

IN-HOUSE TRAINING


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